Title:
Demand for Food Products Promoting Health and Wellness: Analysis of the 2004 Canadians' Demand for Food Products Supporting Health and Wellness Survey
Presenter:
John Cranfield
Authors:
John Cranfield, Andreas Boecker, Getu Hailu, Spencer Henson, Deepananda Herath and Mamane Annou
Date: February 16 2007
Location: Department of Food, Agricultural and Resource Economics, University of Guelph
Abstract:
This study explores the factors that might influence broad dietary change by adult Canadians under the premise that such change will improve health and/or reduce risk of disease. Discrete choice regression is used to assess the role of various factors, most notably those suggested by protection motivation theory (PMT), involving the threat and coping appraisal of adaptive behaviour in shaping the incidence and intensity of reported dietary change. Data are derived from the 2004 Canadians' Demand for Food Products. PMT provides explanatory power related to the intensity of broad dietary change. However, the PMT variables do not appear to carry as much explanatory power in relation to increased consumption of vegetables and (especially) fruits. While the impact of demographic variables is generally mixed, lack of interest in learning about foods with health benefits has a significant and negative impact not only in the incidence of dietary change, but also the intensity.
Presentation:
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